FARM2COOK X Obladi Creatives – A Marketing Case Study

How We Helped FARM2COOK Get

4X More Store Traffic in 3 Months!

Industry: Retail 

Target Audience: Indians in Chicago

Services: Extensive Digital Marketing

FARM2COOK X Obladi Creatives

A Marketing Case Study

How We Helped

FARM2COOK Get 4X More

Store Traffic in 3 Months!

Industry: Retail 

Target Audience: Indians in Chicago

Services: Extensive Digital Marketing

About FARM2COOK

FARM2COOK is a fresh meat store based in the US with stores across Texas and Chicago. They majorly sell chicken and goat targeting Indian audience living abroad. They have a decent market share in Texas with their 6 stores, they wanted to spread their presence across Chicago as well and opened 2 new stores in Niles and Naperville.

Major Store Locations

Texas

Illinois

Major Store Locations

Texas

Illinois

The Challenges

The
Challenges

Low Footfall in the Chicago Stores

Despite success in Texas, FARM2COOK’s Chicago stores faced low foot traffic, particularly among the Telugu and Tamil communities.

Need for Experimentation

Implementing effective strategies demanded extensive experimentation, split testing, and optimization to drive foot traffic and sales amidst Chicago’s competitive landscape.

Difficulties in Targeting the Indian Diaspora

FARM2COOK needed to effectively reach Telugu and Tamil demographics in Chicago, understanding their preferences for fresh meat options.

Our Strategic Approach

Elevated Brand Presence

With their core branding elements in place, we worked on an extension of the same, giving FARM2COOK an elevated brand appeal. We worked on adding more life and levity in both the content as well as the design. We improved FARM2COOK’s social media presence by creating quality, engaging content consistently

Aggressive Advertising

Leveraging the power of Google and Facebook ads, we implemented targeted campaigns to reach the Telugu and Tamil demographics effectively. Focusing completely on the main messaging: 100% Fresh Meat all the time! We also started tracking the sales of every store in order to further understand & optimize our advertising efforts

Creating Custom Landing Pages

Customised landing pages were created to resonate with the Telugu and Tamil communities, showcasing FARM2COOK’s commitment to quality and freshness. These landing pages had CTA’s to the store’s location & phone number to place a call.

Google Maps Optimization &
Local SEO

We optimised FARM2COOK’s Google Maps presence to ensure maximum visibility and accessibility for potential customers searching for fresh meat options in Chicago.

Leveraging WhatsApp

We developed focused promotional strategies for the newly opened Naperville branch, crafting eye-catching flyers to highlight store offers. This approach increased repeat customers and strengthened brand recall among our existing customer base!

Elevated
Brand Presence

With their core branding elements in place, we worked on an extension of the same, giving FARM2COOK an elevated brand appeal. We worked on adding more life and levity in both the content as well as the design. We improved FARM2COOK’s social media presence by creating quality, engaging content consistently

Aggressive
Advertising

Leveraging the power of Google and Facebook ads, we implemented targeted campaigns to reach the Telugu and Tamil demographics effectively. Focusing completely on the main messaging: 100% Fresh Meat all the time! We also started tracking the sales of every store in order to further understand & optimize our advertising efforts.

Creating Custom
Landing Pages

Customised landing pages were created to resonate with the Telugu and Tamil communities, showcasing FARM2COOK’s commitment to quality and freshness. These landing pages had CTA’s to the store’s location & phone number to place a call.

Google Maps Optimization
& Local SEO

We optimised FARM2COOK’s Google Maps presence to ensure maximum visibility and accessibility for potential customers searching for fresh meat options in Chicago.

 Leveraging WhatsApp

We developed focused promotional strategies for the newly opened Naperville branch, crafting eye-catching flyers to highlight store offers. This approach increased repeat customers and strengthened brand recall among our existing customer base!

The Result

2.5X

Monthly Sales

2.1X

ROAS

2M+

People Reached

While it was a bit tricky for us to track sales in the initial stages, we eventually saw a bump in the store locations specifically for which we ran ads. Aggressively running ads with clear messages helped us increase the footfall of the specific stores as well as the sales.

Results from Running Google Ad Campaigns

Results from Running Facebook Ads

$ 8,752

Total Ad Spend

134, 000*

Conversions

230%

Growth in ROAS%

*Conversions: Consolidated amount of CTA clicks, phone calls placed & Messages Received 

Want to See Similar Results for Your Business?

Want to See Similar Results
for Your Business?

Let’s start with a free strategy call! No strings attached.