Charlie –

Building A
Brand

Adapting To The Digital

Overview

Charlie Vodka is part of Highfield Distillers, a Delhi Based IMFL manufacturing company active in the Indian Market since 2015. After 5 successful years in India, Charlie is on the fast-track towards entering the European market with their flagship Vodka Brand.

Industry

Beverage

Target Sector

Young adults

Website

A brand is more than just the products sold
or the services offered.

A brand is more than just the products sold or the services offered.

The Challenge

Charlie was an Indian brand at heart looking to sell their flagship vodka to an international audience. They were looking for a digital marketing strategy that would appeal to a crowd different from the brand’s origin, while at the same time ensuring that their true spirit and value would shine through and not get lost in translation. Charlie’s requirements included a suitable brand angle and a sleek, distinct website catered to a global audience.

Solution

Extensive market research was important in establishing a distinct brand identity for Charlie in a new market. We first went through a number of international vodka brands before fixing on a suitable angle. After cementing a distinct brand identity, we designed the Charlie Vodka website from scratch keeping in mind the foreign audience, complete with minimal design and optimized content to show off Charlie Vodka as the real hero.

Solution

Extensive market research was important in establishing a distinct brand identity for Charlie in a new market. We first went through a number of international vodka brands before fixing on a suitable angle. After cementing a distinct brand identity, we designed the Charlie Vodka website from scratch keeping in mind the foreign audience, complete with minimal design and optimized content to show off Charlie Vodka as the real hero.

Services

Branding

Digital Marketing

Key Materials

MY Dr.

i20 Fever