FARM2COOK X Obladi Creatives – A Marketing Case Study
How We Helped FARM2COOK Get
4X More Store Traffic in 3 Months!
Industry: Retail
Target Audience: Indians in Chicago
Services: Extensive Digital Marketing
FARM2COOK X Obladi Creatives
A Marketing Case Study
How We Helped
FARM2COOK Get 4X More
Store Traffic in 3 Months!
Industry: Retail
Target Audience: Indians in Chicago
Services: Extensive Digital Marketing
About FARM2COOK
FARM2COOK is a fresh meat store based in the US with stores across Texas and Chicago. They majorly sell chicken and goat targeting Indian audience living abroad. They have a decent market share in Texas with their 6 stores, they wanted to spread their presence across Chicago as well and opened 2 new stores in Niles and Naperville.
Major Store Locations
Texas
Illinois
Major Store Locations
Texas
Illinois
The Challenges
The
Challenges
Low Footfall in the Chicago Stores
Despite success in Texas, FARM2COOK’s Chicago stores faced low foot traffic, particularly among the Telugu and Tamil communities.
Need for Experimentation
Implementing effective strategies demanded extensive experimentation, split testing, and optimization to drive foot traffic and sales amidst Chicago’s competitive landscape.
Difficulties in Targeting the Indian Diaspora
FARM2COOK needed to effectively reach Telugu and Tamil demographics in Chicago, understanding their preferences for fresh meat options.
Our Strategic Approach
Elevated Brand Presence
With their core branding elements in place, we worked on an extension of the same, giving FARM2COOK an elevated brand appeal. We worked on adding more life and levity in both the content as well as the design. We improved FARM2COOK’s social media presence by creating quality, engaging content consistently
Aggressive Advertising
Leveraging the power of Google and Facebook ads, we implemented targeted campaigns to reach the Telugu and Tamil demographics effectively. Focusing completely on the main messaging: 100% Fresh Meat all the time! We also started tracking the sales of every store in order to further understand & optimize our advertising efforts
Creating Custom Landing Pages
Customised landing pages were created to resonate with the Telugu and Tamil communities, showcasing FARM2COOK’s commitment to quality and freshness. These landing pages had CTA’s to the store’s location & phone number to place a call.
Google Maps Optimization &
Local SEO
We optimised FARM2COOK’s Google Maps presence to ensure maximum visibility and accessibility for potential customers searching for fresh meat options in Chicago.
Leveraging WhatsApp
We developed focused promotional strategies for the newly opened Naperville branch, crafting eye-catching flyers to highlight store offers. This approach increased repeat customers and strengthened brand recall among our existing customer base!
Elevated
Brand Presence
With their core branding elements in place, we worked on an extension of the same, giving FARM2COOK an elevated brand appeal. We worked on adding more life and levity in both the content as well as the design. We improved FARM2COOK’s social media presence by creating quality, engaging content consistently
Aggressive
Advertising
Leveraging the power of Google and Facebook ads, we implemented targeted campaigns to reach the Telugu and Tamil demographics effectively. Focusing completely on the main messaging: 100% Fresh Meat all the time! We also started tracking the sales of every store in order to further understand & optimize our advertising efforts.
Creating Custom
Landing Pages
Customised landing pages were created to resonate with the Telugu and Tamil communities, showcasing FARM2COOK’s commitment to quality and freshness. These landing pages had CTA’s to the store’s location & phone number to place a call.
Google Maps Optimization
& Local SEO
We optimised FARM2COOK’s Google Maps presence to ensure maximum visibility and accessibility for potential customers searching for fresh meat options in Chicago.
Leveraging WhatsApp
The Result
2.5X
Monthly Sales
2.1X
ROAS
2M+
People Reached
While it was a bit tricky for us to track sales in the initial stages, we eventually saw a bump in the store locations specifically for which we ran ads. Aggressively running ads with clear messages helped us increase the footfall of the specific stores as well as the sales.
Results from Running Google Ad Campaigns
Results from Running Facebook Ads
$ 8,752
Total Ad Spend
134, 000*
Conversions
230%
Growth in ROAS%
*Conversions: Consolidated amount of CTA clicks, phone calls placed & Messages Received
Want to See Similar Results for Your Business?
Want to See Similar Results
for Your Business?
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