i20 fever Client work - Obladi Creatives

i20fever –

Adapting To
The Digital

Adapting To The Digital

Overview

i20fever is an overseas education consultancy based in Hyderabad with over 14 years of experience in helping students realize their study abroad dreams. Starting off in 2006 with a small office run by a team of 6 members, i20fever today has 8 branches in South India and conducts frequent education fairs and workshops across the county.

Industry

Education

Target Sector

Students

Website

https://i20fever.com

Overview

Industry - Education

Target Sector - Students

Website - https://i20fever.in

We believe that engaging online and offline
experiences make people come back for more.

We believe that engaging online and offline experiences make people come back for more.

We believe that engaging online and offline
experiences make people come back for more.

We believe that engaging online and offline experiences make people come back for more.

The Challenge

Before approaching us, i20 already had an offline marketing system in place which brought them leads, but these were too inconsistent and budget intensive to sustain in the long run. Their online presence was minimal and was not consistent with the offline efforts. The lack of integration between the two made it difficult to keep track of what works and what doesn’t, which hampered i20s ability to spend their marketing budget effectively.

Solution

i20 needed an integrated digital marketing strategy to complement their offline marketing efforts, and the first step was to rebuild their website to increase their overall brand appeal. We designed a series of landing pages to generate leads for a variety of Education Fairs that they were organizing across the country. We also ran multiple ad campaigns for i20, leading to more than a 300% increase in online leads.