The beauty of social media marketing is that everyone has their own definition of it. Frustratingly, that also makes it harder to find valuable information among a sea of misinformation.

We all form different impressions of different kinds of people in our minds, unbeknownst to us, by their name, face, communication style, & even their unique way of thinking. The same can be said about brands in today’s world.

Why do you need a social media strategy? Why shouldn’t you just post content as you go? And wouldn’t following a ‘formula’ be the opposite of setting me apart from my competitors? Here’s everything you need to know.

Social media marketing has become a must for every business but, more often than not, marketers do not follow the correct practices to get optimized results from each platform.

Social media is an amazing way for your brand to engage with its audience. But, it’s a task that can take up a huge amount of time whether you’re new to it or not.

By now you’re fully aware of the incredible potential of social media for your brand. So let’s look at a few brands that took their marketing efforts to the next level with the help of these platforms.

Social media has changed the way we communicate and it’s still only just growing. No matter what kind of professional you are in the field, if you don’t keep up with what’s going on, you’ll be left behind (and wonder why you’re not growing).